What to think about it?
Seemingly anecdotal, the appearance of an offer combining ready-to-wear and catering is quite revealing of the way in which commerce must now be envisaged: as places of experimentation to respond to current expectations of surprise, a source of differentiation, certainly, but also as places of diffusion of values, reflecting a way of understanding life. A few years ago, the two founders of Habile would have opened their own stores. By joining forces, they are creating a new narrative and suggesting new rules . If their know-how differs, the quality, traceability, and even sustainability of the raw materials they use concern the textile as much as the plate. Can't dishes be as "iconic" or the fruit of a responsible approach as clothing? Can't the two be united around a common color? The coming together of these two worlds, here materialized by the irruption of one on the menu of the other, opens the way to a new common vocabulary and to new forms of potential collaborations that will be like promises of new experiences for customers.
The Cetelem Observatory article to be found :
https://observatoirecetelem.com/loeil/on-a-connu-les-concept-stores-celebrant-les-objets-voici-a-present-les-fusion-stores-dedies-aux-experimentations