Seen in Paris: Recently opened at 16 rue de Lancry, near Place de la République in Paris, HABILE. is a unique space that combines a unisex ready-to-wear offering upstairs and a restaurant on the ground floor. The collection is also featured on the menu, allowing customers to preview the brand's t-shirts, aprons, socks, and jackets while ordering. A wine cellar, a delicatessen, and a private dining area complete the offering. The two founders of the place (one from the restaurant industry, the other from fashion) are already announcing future collaborations between fashion and cuisine.

What do we think?

Seemingly anecdotal, the appearance of an offer combining ready-to-wear and catering is quite revealing of the way in which commerce must now be viewed: as places of experimentation to meet current expectations of astonishment, a source of differentiation, certainly, but also as places for the dissemination of values, reflecting a way of understanding life. A few years ago, the two founders of Habile would have each opened their own brand. By joining forces, they produce a new story and suggest new rules. If their know-how differs, the quality, traceability, and even the sustainability of the raw materials they use concern the textile as much as the plate. Can't dishes be as iconic or the fruit of a responsible approach as a piece of clothing? Can't the two come together around a common color? The coming together of these two worlds, here materialized by the irruption of one on the map of the other, thus opens the way to a new common vocabulary and to new forms of potential collaborations which will be like so many promises of new experiences for customers.

The article from L'Observatoire Cetelem can be found:

https://observatoirecetelem.com/loeil/on-a-connu-les-concept-stores-celebrant-les-objets-voici-a-present-les-fusion-stores-dedies-aux-experimentations